This companies stock is going way up over time. On their expansion to 1200 stores countywide the stock will appreciate at least 1000%! They are the most well run Organic product seller in the world. Collect the dividend and wait for their turn around, you won't be sorry. I haven't seen such a great situation since Intel's (INTC) turn around. You see how well that has gone for all my readers and I. Thanks for reading and good luck investing. Tony