This companies stock is going way up over time.  On their expansion to 1200 stores countywide the stock will appreciate at least 1000%!  They are the most well run Organic product seller in the world.  Collect the dividend and wait for their turn around, you won't be sorry.  I haven't seen such a great situation since Intel's (INTC) turn around.  You see how well that has gone for all my readers and I.  Thanks for reading and good luck investing.  Tony