I just increased my position in this company a week ago at $2.40 a share. The stock broke out of it's decent and is now at $3.80! It's not too late to get in on this one. I see $10 a share in the year 2015. Now that tax loss selling is behind them the shares should rise into 2015. The company is turning the ship around as we speak. Go into one of their stores and see the tons of happy shoppers. Their food quality is as high as Whole Foods but you won't go broke shopping there. I am a customer as well as a shareholder. Good luck investing. Tony